Advisory

Executive judgment, without the full-time hire.

I work with founder-led and growth-stage companies that are past proving the model and into the harder problem: making growth repeatable without the founder personally holding it together.

How Engagements Work

Four ways in.

Every engagement starts with the same first step — a diagnosis. I won't propose a scope before I understand which problem you actually have.

Track Record

What I've actually done.

$200M+

One of the first four employees at a distribution business built to nine figures.

84%

Share of total SKU portfolio I controlled at $100M+ in annual revenue.

Growth in manufacturer partnership count by rebuilding the value proposition.

40%+

Year-over-year growth driven across retail, marketplace, and branded channels.

How I Work

What you should expect from me.

I'll tell you the hard thing early. Most companies aren't stuck for lack of effort — they're stuck because no one will say the obvious thing out loud. That's most of what you're paying for.

I diagnose before I prescribe. The interventions that fix one stage of growth actively damage another. Anyone who proposes a solution before understanding your stage is selling you their template.

I aim to make myself unnecessary. The goal is a team that runs the system without me. If you still need me in year three for the same problem, I did the work badly.

I work from conviction, not just competence. I'm a follower of Jesus, and it shapes how I lead and how I treat people when there's nothing to gain from it. You'll get straight answers even when a softer one would be easier to sell.

Let's Talk

If you're building something that matters, I'd like to hear about it.

Executive roles, advisory engagements, speaking, or a conversation for the show — the door is open.